About Pure Air Distribution

Haier, the world’s number one Major Appliances Brand for six consecutive years, has appointed Pure Air Distribution Ltd as the UK distributor for the Haier range of air conditioning equipment.

With over one hundred years combined experience in the air conditioning industry, the founders of Pure Air Distribution believe that they are ideally placed to partner Haier.

Together, they are committed to forming and sustaining a strong relationship with each customer, using their extensive knowledge and expertise in the industry to exceed customer expectations, promising innovation and a continual pursuit for improvement in an ever-changing environment.

Pure Air Distribution Ltd – committed to delivering excellence!

About Haier

Haier group was founded in Qingdao, China in 1984.  With China opening up to world markets, foreign corporations began searching for partnerships in China. One of these, Germany’s refrigerator company Liebherr, entered a joint-venture contract with Qingdao Refrigerator Co., offering technology and equipment to its Chinese counterpart.  Out of this grew Haier air conditioning, providing advanced air conditioning solutions to meet a wide variety of needs across the world, with exportation to more than 100 countries and regions, such as the United States, Italy, France, Russia, India and now the UK.

Qingdao is also home to the impressive Haier Industrial Park, where you will find the world’s most advanced HVAC R&D centre and its adjacent height drop testing facility (standing at 106 metres tall, the tallest test tower of its kind) towering over other buildings in the park.  The R&D centre puts Haier in a leading position to provide the best HVAC product solutions suitable for different climates and environments around the world.  The six story building houses 1,000 plus experienced engineers and technicians and is equipped with 120 test labs.

With its acquisition of the New Zealand appliance manufacturer Fisher & Paykel in 2012 and  General Electric‘s appliance division in 2016, Haier now has world-leading technology and design to offer its customers complete solutions from the entire product range.

David Cleveland, Research Director of Euromonitor, the world leading strategic market information supplier, with industrial experts in eighty countries, recently reported that Haier is the number one brand of connected air conditioners, including smart air conditioners in the world.

The Haier range offers quality products from residential air conditioners, through multi-splits and MRV, to large chillers, all of which are available to the UK market.

Meet the team

Mark Houghton

Mark Houghton

Managing Director

Mark has worked in and around the air conditioning and refrigeration industry for 28 years. Having worked in the trade press for 8 years, Mark became Account Director of a marketing company, which specialised in looking after clients in the building services industry. Mark had several clients that were prominent players in the air conditioning industry. Mark became Commercial Director and Company Secretary at a prominent air conditioning distributor and is now looking forward to the new and exciting challenge of establishing Pure Air Distribution in partnership with Haier.

Edward Callaghan

Edward Callaghan

IT Director

With over twenty successful years’ experience in senior IT management and leadership, Edward has acquired a wide experience of business, technical skills and knowledge, making him talented at picking and retaining the right staff and developing successful teams via strong commercial skills and excellent client focus. Edward has extensive experience in implemented IT shared services functions for multiple companies and has had great success in integrating IT and business processes. Having worked in the air conditioning industry for over 15 years, Edward is looking forward to bringing the Haier product to the UK and creating the right IT infrastructure to support it.

Bridgette Fernandez

Bridgette Fernandez

Business Development Director

After a period spent living in Spain in the 80s, Bridgette returned to the UK and began working for an air conditioning distributor where, over a period of 30 years, she became involved in everything from secretarial duties to Marketing, Public Relations to Human Resources, gaining a comprehensive knowledge of air conditioning products along the way, together with a good understanding of what is needed to build good customer relations on solid foundations from which to grow.

Lynne Ford

Lynne Ford

Sales Director

Lynne Ford has worked in Sales and Marketing in the air conditioning industry for over 25 years and has a wealth of product knowledge gained from various manufacturers. Lynne has always been customer focused and believes that good service is good business and wants to bring this philosophy to Pure Air. Lynne also believes that listening to the customer’s requirements is key to the success of any company and building strong business relationships is of paramount importance.

Laura Taylor

Laura Taylor

Finance Manager

Since qualifying as a Chartered accountant over 30 years ago Laura has worked for a range of organisations from sole practitioners to international companies and in locations from Hong Kong to London and more locally-based businesses. However, Laura is happiest working in a smaller company where she can manage a variety of tasks and is enjoying the challenge of setting up new accounting systems at Pure Air.

Glenn Cook

Glenn Cook

Technical Services Manager

Started work at BOC Cryogenic division as European installation engineer mainly working at CERN in Geneva installing and commissioning deep low temperature, -270C, systems.
Glenn ran his own business installing air conditioning systems before joining a large independent air conditioning distributor where he worked for 17 years as a Technical Support Engineer rising to Technical Services manager. Glenn joined Carel UK as CST manager in 2015. Glenn brings a wealth of experience to Pure Air Distribution.

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